2015年11月、「伝統と創造」をテーマに日本の美を世界に発信する「美・JAPON」主催のショー『Beyond KIMONO 2015』がニューヨークの国連大使公邸にて開催され、エアアロマが会場を和の香りで演出しました。
和ドレス、音楽、舞踊、日本の四季の映像が一体となった今回のショーでは、
エアアロマジャパンオリジナルの香り「青森ヒバブレンド」で演出を行いました。北の厳しい風雪に耐え、長い年月を経てじっくりと年輪を育てる青森ヒバは、古くから神社や伝統工芸などにも使われてきた、深く神聖な香りです。
約80カ国の大使、外交官の方々も集まる中、五感で感じる日本の文化をテーマに、ピアノや尺八の演奏、そして青森ヒバの香りが会場をつつみました。
モダンな和ドレスに美しくよみがえった150年前の着物たち。「過去と現在」「伝統と創造」相反する方向からのアプローチで、エネルギッシュでマルチカルチャーなニューヨークという街で日本の美を表現しました。
ショー開催後の国連日本政府代表部吉川大使からのコメント
‘会場を包み込む香りと衣装と音楽はとても素晴らしく日本の外交に大変役に立ちました。’
▼ 美・JAPON
http://www.bejapon.jp/
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Beauty of Japan to the World:
Presenting Japanese Scents in New York City
In November 2015, a fashion show titled “Beyond KIMONO 2015” was held in New York City at the official residence of the Japanese Ambassador of the Permanent Mission of Japan to the United Nations. The show was themed around “tradition and creation” and was presented by Be JAPON, a Japanese organization dedicated to sharing the beauty of Japan with the world. Guests were welcomed to the event with a Japan-inspired scent by Air Aroma.
Be JAPON unveiled a line of Japanese kimono dresses to lively music, dance and video clips showing the four seasons of Japan. To scent this Japan-themed event, Air Aroma selected the “Aomori Hiba Blend”, a deep, divine fragrance extracted from the famous hiba cypress tree in Aomori, known for bearing cold northern winds and growing sturdy over generations. Once considered a sacred tree, hiba has been used throughout history for shrines and traditional Japanese crafts.
With ambassadors and diplomats from approximately eighty countries in attendance, the intricacies of Japanese culture were presented as a sensory experience accompanied by piano and shakuhachi flute performances, as the gentle scent of hiba wafted through the venue.
The event featured antique kimonos from one hundred fifty years ago, reconstructed as contemporary Japanese-style dresses. The contrasting themes of “past and present”, and “tradition and creation” in Japanese culture were brought to life in the energetic and multicultural city of New York.
Following the show, Permanent Representative of Japan to the United Nations, Ambassador Yoshikawa commented:
“The scents, costumes and music were exquisite, making this a compelling night for Japanese diplomacy.”
Be JAPON
http://www.bejapon.jp/